Concrete Dreams Exhibition Poster

A circular black-and-white photograph of a cantilevered concrete house dominates the cream field, perched on a granite outcrop among dense pines. Floor-to-ceiling glass and a deep overhang read as a single horizontal slab, its board-formed walls catching raking light that emphasizes texture and shadow. The crop isolates architecture from landscape, turning the dwelling into a floating geometric object against a forested cliff. Typography is stacked in heavy geometric sans serif: CONCRETE DREAMS in signal red at upper left, a thin rule, then MODERNIST HOUSES 1950 TO 1975 along the baseline and OPENS 14 MARCH in matching red at lower right. The Architecture Institute credit sits in small caps beneath a second rule. Flat inks, visible paper grain, and slight misregistration recall mid-century screen printing and Bauhaus poster discipline. The palette is restricted to charcoal, off-white, and vermilion, producing a cool, archival mood. Composition balances the round photographic window against generous negative space, echoing Swiss grid posters while remaining unmistakably architectural. The result feels both promotional and collectible, a graphic manifesto for postwar concrete modernism.